Vegan Club Los Angeles, CA, USA
Jul 17, 2018Part time
Looking for a part-time animal-lover preferably based in Los Angeles with experience automating marketing campaigns to develop sales funnels for an vegan art and apparel business. Our goal is to automate our marketing processes as much as possible, however we still want to constantly build new content and maintain personalized techniques to drive brand engagement and deliver ongoing value to our customers. We need someone who is capable developing marketing campaigns that integrate multiple marketing channels and the marketing efforts should be based on business goals to increase our ROI. Primary Responsibilities & Duties: - Generate leads per week via social media (e.g., new subscribers) - Drive sales per week via targeted marketing campaigns - Establish preferred shareable content list (our content and influencers/partners) - Maintain social media posting calendar (plus keep profiles up-to-date) - Set-up & test marketing funnels - Craft follow up emails based on subscribers/ customer actions (for example, people that visit the cart page, but don’t buy or haven’t purchased in 60 days, etc.) - Setup/Manage Facebook Remarketing Ad Campaign- Add lead captures to website- Monitor Google Analytics (ID most significant sources of traffic) - Set up an affiliate marketing campaign Skills Preferred: - Good writing and communication skills - Project Task Coordination - Shopify - Facebook Ads - Content Management - Tracking / Reporting - Swipe Files/ Affiliate Marketing - Convertkit/Mailchimp - Funnel Management - Lead generation - Instagram - Zapier - Google Drive, Google Forms - Vox, Google Hangouts Cover Letter Questions/Request: - Please provide a written sample of an ad or some content that gives value to a vegan. We are looking for someone that can write or edit email communication. - Do you use all or any of the following software? Shopify, ConvertKit, Asana, Zapier, Facebook, IG, MailChimp, Google Drive/Forms/Hangouts, Wordpress and Canva (please be specific)? - Are you familiar with the vegan lifestyle? Are you familiar with vegan events and activism? - Give an example or details on one of your most successful social or email marketing campaigns.