ProVeg International
Berlin, Germany
V-Label GmbH in Switzerland, as the owner of the trademark rights, coordinates the international cooperation on the V-Label. The V-Label has been an internationally recognized and protected trademark since 1996. All decisions are made in cooperation with the vegetarian and vegan organizations involved (e.g. Swissveg, ProVeg e.V., VGÖ). Since most of the certification work takes place locally in the individual countries, the majority of the income remains locally, usually around 90 percent. This allows the control work to be carried out professionally and local organizations to be supported. A licence fee goes to V-Label GmbH in Winterthur to maintain brand protection and to extend it to other countries and product categories. In addition, the company also co-finances the international advertising for the V-Label, operates the international website and databases and ensures through coordination that the controls are equally strict in all countries.
Role Summary...
