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Position Objective: To generate media coverage of PETA's campaigns   Primary Responsibilities and Duties: • Prepare and service news releases for PETA Campaigns • Independently pitch PETA campaigns and events to the media • Prepare and manage news releases for PETA’s foreign affiliates • Prepare and send mailings to the media on specific issues and campaigns • Develop target lists for issue and campaign coverage • Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns • Pitch campaigner profiles and interviews to TV and radio talk shows, features editors, and weekly papers • Keep informed about local and national news stories and track those that are relevant to PETA’s campaigns • Perform any other duties assigned by the supervisor   Qualifications: • Degree in a related field or equivalent experience • Knowledge of public relations and the media industry • Demonstrated thorough knowledge of animal rights issues and campaigns • Proven ability to deal with a variety of people in a professional manner • Demonstrated ability to work on multiple projects simultaneously • Proven ability to take initiative and follow through • Demonstrated ability to make sound judgments and work independently • Proven exceptional written and verbal communication skills • Proven excellent organizational skills • Proven ability to work well under pressure and meet tight deadlines • Professional appearance and adherence to a healthy vegan lifestyle • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues • Commitment to the objectives of the organization