2 jobs found

Position Objectives: • To advance animal rights and vegan initiatives by generating media coverage of PETA's campaigns • To coordinate outreach and correspondence with media representatives and establish long-lasting professional relationships to help ensure animal rights issues remain in the spotlight   Primary Responsibilities and Duties: • Prepare and service news releases for PETA campaigns • Develop targeted lists for issue and campaign coverage • Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns • Develop contacts and establish relationships with media representatives • Keep informed about PETA's work and media coverage • Keep informed about local and national news stories and track those that are relevant to PETA's campaigns • Perform any other duties assigned by the supervisor   Requirements • Bachelor’s Degree or equivalent experience working in a professional environment...

Position Objective:  To coordinate and guide other staff in coordinating the placement of high impact, thought-provoking advertising via various mediums using knowledge gained by staying on top of current trends in advertising and strategizing based on target audience, location, cost, UVM, and more Primary Responsibilities and Duties:  • Stay abreast of current advertising trends by attending classes, seminars, conferences, etc. and by reading industry newsletters and other publications daily • Advise Media Buyers on the best strategy for every project based on current trends in advertising, target audience, location, cost, UVM, and more to ensure the best option is suggested for each project  • Help determine the impact of various advertising options and campaigns, and guide staff in making recommendations based on these determinations  • Generate ideas to improve procedures and strategies for securing impactful, timely ad placements  • Manage advertising...