COMPASSION OVER KILLING
Remote
Specifics:
Terms of employment: Full-time, exempt
Reports to: Executive Vice President
Supervises: Communications Manager
Location: Remote (Washington, DC office optional)
Benefits: Remote work, flexible hours, health benefits, room for advancement into Senior Director of Communications and Publicity
Salary: competitive. commensurate with experience
Overview:
Compassion Over Killing (COK) is a national non-profit animal protection charity working to disrupt animal agribusiness and create a kinder world for all. COK is seeking a Director of Communications and Publicity, which is a new role encompassing traditional public relations work and leading our communications through strategic building and execution of our brand, messaging, and public face.
Position Objective:
Build upon and standardize COK’s voice across the organization’s communications for maximum impact. Secure high-impact earned media and reach through other channels to elevate our profile. This high-level position incorporates analytical and creative thinking to amplify COK’s mission.
Primary Responsibilities:
Evaluate the strength of COK’s communications and work with senior leadership, and key departments to develop and implement a program for COK’s messaging, voice, brand, and vision
Design, manage, and execute COK’s messaging across platforms, including in communications to donors and supporters, the general public, earned media, and other avenues
Develop relationships with key reporters and pitch stories and ideas to media outlets
Identify key demographics and thought leaders and construct messages for high-impact engagement with them
Coach and manage public-facing staff for messaging, brand impact and continuity, and conduct media training for speaking and messaging quality and content
Draft written material for a variety of purposes within the organization, including press packs, press releases, development materials, web materials, etc.
Develop a deep understanding of the organization’s work and its niche within the movement; craft and apply messaging to maximize the impact and reach of COK’s work
Develop and execute a complete public relations strategy, set of processes and metrics, and written material, and integrate this into our strategic plan
Arrange publicity opportunities such as speaking engagements, appearances, and interviews
Draft talking points for our campaigns, investigations, legal advocacy, outreach, and any other public storytelling opportunities, and prepare our staff for press visits, conferences, and interviews
Oversee social media activity to ensure effectiveness of our message and growth in engagement and following
Qualifications/Who We’re Looking For:
5+ years experience working as a communications director, public relations lead, publicist, or similar work for an advocacy-oriented organization
Master's degree or higher in public relations, communications, journalism, political science, marketing, or related field preferred
Proven track record of developing communication strategies, implementing key initiatives, and creating and maintaining strong traditional and online media relationships
Expertise and continuing professional development in the best practices of the public relations and communications fields
Deep knowledge of farmed animal protection issues, or those in a similar advocacy field such as environmental protection, wildlife, or companion animal advocacy, and public health
Positive, assertive, and outgoing attitude, and strong interpersonal and social skills
Experience, training, or higher education in business management, project management, process development, entrepreneurship, or similar skills preferred
Strong overall leadership, management, and general problem solving skills required
Excellent writing and public speaking skills and experience required, degree and training in these areas preferred
Leadership/management experience, specifically in a remote-work environment
Commitment to the organization’s mission
Submit resume and cover letter.
Specifics:
Terms of employment: Full-time, exempt
Reports to: Executive Vice President
Supervises: Communications Manager
Location: Remote (Washington, DC office optional)
Benefits: Remote work, flexible hours, health benefits, room for advancement into Senior Director of Communications and Publicity
Salary: competitive. commensurate with experience
Overview:
Compassion Over Killing (COK) is a national non-profit animal protection charity working to disrupt animal agribusiness and create a kinder world for all. COK is seeking a Director of Communications and Publicity, which is a new role encompassing traditional public relations work and leading our communications through strategic building and execution of our brand, messaging, and public face.
Position Objective:
Build upon and standardize COK’s voice across the organization’s communications for maximum impact. Secure high-impact earned media and reach through other channels to elevate our profile. This high-level position incorporates analytical and creative thinking to amplify COK’s mission.
Primary Responsibilities:
Evaluate the strength of COK’s communications and work with senior leadership, and key departments to develop and implement a program for COK’s messaging, voice, brand, and vision
Design, manage, and execute COK’s messaging across platforms, including in communications to donors and supporters, the general public, earned media, and other avenues
Develop relationships with key reporters and pitch stories and ideas to media outlets
Identify key demographics and thought leaders and construct messages for high-impact engagement with them
Coach and manage public-facing staff for messaging, brand impact and continuity, and conduct media training for speaking and messaging quality and content
Draft written material for a variety of purposes within the organization, including press packs, press releases, development materials, web materials, etc.
Develop a deep understanding of the organization’s work and its niche within the movement; craft and apply messaging to maximize the impact and reach of COK’s work
Develop and execute a complete public relations strategy, set of processes and metrics, and written material, and integrate this into our strategic plan
Arrange publicity opportunities such as speaking engagements, appearances, and interviews
Draft talking points for our campaigns, investigations, legal advocacy, outreach, and any other public storytelling opportunities, and prepare our staff for press visits, conferences, and interviews
Oversee social media activity to ensure effectiveness of our message and growth in engagement and following
Qualifications/Who We’re Looking For:
5+ years experience working as a communications director, public relations lead, publicist, or similar work for an advocacy-oriented organization
Master's degree or higher in public relations, communications, journalism, political science, marketing, or related field preferred
Proven track record of developing communication strategies, implementing key initiatives, and creating and maintaining strong traditional and online media relationships
Expertise and continuing professional development in the best practices of the public relations and communications fields
Deep knowledge of farmed animal protection issues, or those in a similar advocacy field such as environmental protection, wildlife, or companion animal advocacy, and public health
Positive, assertive, and outgoing attitude, and strong interpersonal and social skills
Experience, training, or higher education in business management, project management, process development, entrepreneurship, or similar skills preferred
Strong overall leadership, management, and general problem solving skills required
Excellent writing and public speaking skills and experience required, degree and training in these areas preferred
Leadership/management experience, specifically in a remote-work environment
Commitment to the organization’s mission
Submit resume and cover letter.
