Position Objective:
Media relationships are critical to PETA's methodology, and the media relations team is a crucial part of PETA's U.S. and international media campaign strategy. The media relations team develops and maintains relationships with the media, helps develop stories about PETA's work, and sets the approach for the presentation of those stories. The media relations officer will be a crucial part of that team and will be responsible for helping ensure its success for PETA.
Primary Responsibilities and Duties:
Establish, develop and maintain contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETA’s work, across all media platforms.
Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts, including critical investigative, legal, and corporate animal-protection campaigns.
Develop story ideas to highlight PETA’s...
Nov 25, 2020
Full time
Position Objective:
Media relationships are critical to PETA's methodology, and the media relations team is a crucial part of PETA's U.S. and international media campaign strategy. The media relations team develops and maintains relationships with the media, helps develop stories about PETA's work, and sets the approach for the presentation of those stories. The media relations officer will be a crucial part of that team and will be responsible for helping ensure its success for PETA.
Primary Responsibilities and Duties:
Establish, develop and maintain contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETA’s work, across all media platforms.
Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts, including critical investigative, legal, and corporate animal-protection campaigns.
Develop story ideas to highlight PETA’s...
Your Mission:
PETA is seeking a social-media strategist to contribute to our growing social-media presence across a variety of platforms, including but not limited to Facebook, Twitter, and Instagram. PETA is a highly engaged advocacy organization that reaches more than 100 million people each month just through our Facebook pages.
What Your Day Will Look Like:
• You will work with others on PETA's social-media team to create compelling content—both words and imagery—for PETA's various social-media sites. Content must be emotionally evocative and tell a story with minimal words and well-designed images.
• Part of your day will be spent brainstorming with others to find ways to promote content effectively while meeting the goals of other departments (this takes some serious skill!) and advising on how to optimize online content for social media. Pretty much everything (as in animals' welfare) rides on how well our posts perform, so you will track and analyze the...
Nov 25, 2020
Full time
Your Mission:
PETA is seeking a social-media strategist to contribute to our growing social-media presence across a variety of platforms, including but not limited to Facebook, Twitter, and Instagram. PETA is a highly engaged advocacy organization that reaches more than 100 million people each month just through our Facebook pages.
What Your Day Will Look Like:
• You will work with others on PETA's social-media team to create compelling content—both words and imagery—for PETA's various social-media sites. Content must be emotionally evocative and tell a story with minimal words and well-designed images.
• Part of your day will be spent brainstorming with others to find ways to promote content effectively while meeting the goals of other departments (this takes some serious skill!) and advising on how to optimize online content for social media. Pretty much everything (as in animals' welfare) rides on how well our posts perform, so you will track and analyze the...
Position Objectives:
To assist the PETA Foundation and supported organizations with online fundraising and lead-generation analysis.
Primary Responsibilities and Duties:
• In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them:
o Compile and distribute ad results and analysis. Including reporting on donations, leads, and reach.
o Analyze the results of ad tests, including creative, landing page, and copy tests.
o Set up, monitor, and report on tests in Google Optimize.
o Monitor digital ad audience populations and identify segments of supporters for retargeting.
o In Tableau, create visual reports, ensure existing reports are functional and up-to-date, and monitor data syncs.
o Analyze overall donation behavior, including, but not limited to, identifying areas of opportunity that we may be able to move the needle with digital ads.
o Identify,...
Nov 16, 2020
Full time
Position Objectives:
To assist the PETA Foundation and supported organizations with online fundraising and lead-generation analysis.
Primary Responsibilities and Duties:
• In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them:
o Compile and distribute ad results and analysis. Including reporting on donations, leads, and reach.
o Analyze the results of ad tests, including creative, landing page, and copy tests.
o Set up, monitor, and report on tests in Google Optimize.
o Monitor digital ad audience populations and identify segments of supporters for retargeting.
o In Tableau, create visual reports, ensure existing reports are functional and up-to-date, and monitor data syncs.
o Analyze overall donation behavior, including, but not limited to, identifying areas of opportunity that we may be able to move the needle with digital ads.
o Identify,...
Position Objective:
To obtain free and paid placement of PETA public service announcements (PSAs) and advertisements for billboards, print media, TV, radio, and online media
Primary Responsibilities and Duties:
• Develop new pitch ideas and revamp pitches in order to increase free or reduced-rate placement of PSAs and ads
• Develop and implement strategies for generating PSA and ad placement
• Develop and maintain relationships with sales representatives and PSA directors to negotiate free or reduced-rate placements
• Determine the effectiveness of PSA pitches and make recommendations based on these determinations
• Ensure proper timing of PSA pitches in order to avoid conflicts with other media calendar items
• Develop and maintain all records of PSA and ad placements
• Perform any other duties assigned by the supervisor
Qualifications:
• Degree in a related field or equivalent experience
• Three years of marketing or advertising experience...
Nov 16, 2020
Full time
Position Objective:
To obtain free and paid placement of PETA public service announcements (PSAs) and advertisements for billboards, print media, TV, radio, and online media
Primary Responsibilities and Duties:
• Develop new pitch ideas and revamp pitches in order to increase free or reduced-rate placement of PSAs and ads
• Develop and implement strategies for generating PSA and ad placement
• Develop and maintain relationships with sales representatives and PSA directors to negotiate free or reduced-rate placements
• Determine the effectiveness of PSA pitches and make recommendations based on these determinations
• Ensure proper timing of PSA pitches in order to avoid conflicts with other media calendar items
• Develop and maintain all records of PSA and ad placements
• Perform any other duties assigned by the supervisor
Qualifications:
• Degree in a related field or equivalent experience
• Three years of marketing or advertising experience...
Beyond Carnism
Beyond Carnism is a US-based, international organization dedicated to exposing and transforming carnism, the invisible belief system that conditions people to eat certain animals. Beyond Carnism is the first and only organization that focuses exclusively on carnism, making it a pioneering and landmark institution and a hub of international carnism-awareness activity.
Inspired by the work of our founding president, Dr. Melanie Joy, we have created innovative programs and campaigns, which have had a significant global impact. We are run by a committed, compassionate, and exceptionally talented team in the US and Europe.
Beyond Carnism is a small, vibrant organization with a startup feel and ambitious goals. Our strategic aims over the next three years include making carnism a mainstream term and significantly increasing the reach of our Center for Effective Vegan Advocacy (CEVA). Through CEVA, we also plan to expand on Diversity, Equity and...
Nov 16, 2020
Remote Work
Beyond Carnism
Beyond Carnism is a US-based, international organization dedicated to exposing and transforming carnism, the invisible belief system that conditions people to eat certain animals. Beyond Carnism is the first and only organization that focuses exclusively on carnism, making it a pioneering and landmark institution and a hub of international carnism-awareness activity.
Inspired by the work of our founding president, Dr. Melanie Joy, we have created innovative programs and campaigns, which have had a significant global impact. We are run by a committed, compassionate, and exceptionally talented team in the US and Europe.
Beyond Carnism is a small, vibrant organization with a startup feel and ambitious goals. Our strategic aims over the next three years include making carnism a mainstream term and significantly increasing the reach of our Center for Effective Vegan Advocacy (CEVA). Through CEVA, we also plan to expand on Diversity, Equity and...
