Marketing Campaign Manager

  • Plantz St.
  • Santa Rosa, CA, USA
  • Mar 11, 2018
Remote Work Marketing Remote Job Sales

Job Description

We are looking for a candidate with experience automating marketing campaigns to develop an evergreen sales funnel. While a part of our marketing will be automated, we want to maintain some personalize techniques to drive brand engagement.

The ideal candidate should be able to develop ongoing marketing campaigns that integrate multiple marketing channels instead of implementing individual tactics by tools. The company is seeking a more holistic approach that prioritize marketing efforts based on business goals to increase our return on investment.

Key Responsibilities:

  • Generate leads per week via social media (e.g., new subscribers)
  • Drive sales per week via targeted marketing campaigns
  • Establish preferred shareable content list (our content and influencers/partners)
  • Maintain social media posting calendar (plus keep profiles up-to-date)
  • Set-up & test marketing funnels
  • Craft follow up emails based on subscribers' actions (for example, people that visit the checkout page, but don’t register, people that have visited a landing page more than three times in the last 30 days, etc.)
  • Setup/Manager Facebook Remarketing Ad Campaign
  • Add lead captures to website
  • Monitor Google Analytics (ID most significant sources of traffic)
  • Set up an affiliate marketing campaign for our online course
  • Manage affiliate marketing campaigns for our partners

Skills Preferred:

  • Project Task Coordination
  • Wordpress
  • Facebook Ads
  • Content Management
  • Reporting
  • Swipe Files/ Affiliate Marketing
  • Convertkit
  • Funnel Management
  • Lead generation

Cover Letter Questions/Request:

Please provide a written sample? We are looking for someone that can write or edit email communication.

Do you use all or any of the following software? ConvertKit, Asana, Dropbox, Wordpress and Canva (please be specific)?

Are you familiar with the plant-based or vegan lifestyle?

Provide an example or details on one of your most successful social or email marketing campaigns.