Media Liaison

  • PETA
  • Washington, DC, USA
  • Nov 02, 2018
Full time Media-Journalism Non-Profit

Job Description

Position Objectives:

• To represent PETA to all forms of media

• To brainstorm and manage media outreach and supervise all correspondence with media representatives

 

Primary Responsibilities and Duties:

• Establish and maintain relationships with print, TV, radio, and online media contacts on the local and national levels

• Write and edit official media statements and guide spokespeople on their correspondence with media

• Write and edit official letters to media

• Monitor Twitter for trending topics and media outreach opportunities

• Develop new Twitter pitch ideas and target lists for issue and campaign coverage

• Proactively research current events and media topics and trends and designate appropriate spokespeople to complete media interviews

• Supervise media interviews

• Supervise after-hours and weekend media requests (rotating weeknights and weekends)

• Manage the media databases and assist in the creation of new database systems

• Liaise with and advise PETA's foreign affiliates about PETA's campaigns and requests from media outlets

• Perform any other duties assigned by the supervisor

 

Qualifications:

• Degree in a related field or equivalent experience

• Minimum of two years of experience working directly with all forms of media

• Excellent working knowledge of common media language and procedures

• Demonstrated knowledge of and comfort working with database systems

• Thorough knowledge of animal rights issues and PETA campaigns

• Proven excellent written and verbal communication skills

• Proven excellent editing skills

• Proven excellent relationship-building skills

• Proven organizational skills and the ability to work under tight deadlines in a fast-paced environment

• Ability to maintain strict confidentiality at all times

• Willingness and ability to be on call during weekend and evening hours

• Professional appearance and adherence to a healthy vegan lifestyle

• Support for PETA's philosophy and the ability to advocate PETA's positions professionally

• Commitment to the objectives of the organization