Public Relations Specialist

  • PETA
  • Remote (USA (Nationwide))
  • Jul 05, 2024
Full time Non-Profit

Job Description

Position Objectives:

• To advance animal rights by generating specialized media coverage of PETA's campaigns 

• To coordinate outreach and correspondence with media representatives and establish long-lasting productive professional relationships to help ensure animal rights issues remain in the spotlight 

Primary Responsibilities and Duties:

• Generate press coverage for PETA campaigns and specialize in celebrity, influencer, sports, and Animals in Film and Television (AFTV)-related media pitches through:

     o Becoming an expert in and applying your knowledge of sports, celebrity, and entertainment media to brainstorm ideas for potential campaigns and press opportunities

     o Establishing, developing and maintaining contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETA’s work, across all media platforms

     o Researching and identifying appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts

• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns 

• Keep up to date on job transitions/changes in the journalism industry

• Monitor trends in sports, celebrity, and entertainment media coverage and news readership

• Represent the organization to the media, attending meetings and events as needed

• Monitor email and voicemail afterhours and, as-needed, manage rush media requests 

• Perform any other duties assigned by the supervisor


• Bachelor’s degree or equivalent experience working in a professional environment 

• Minimum of two years of professional working experience in public relations or the media industry 

• Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner

• An interest in the news and public relations 

• Willingness and ability to be on call and service rush news releases during weekend and evening hours 

• Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights

• Interest in celebrities and the entertainment industry

• Professional writing experience, including newspaper or magazine writing experience

• Demonstrated thorough knowledge of animal rights issues and campaigns

• Demonstrated ability to work on multiple projects simultaneously

• Willingness and ability to travel on occasion 

• Proven ability to take initiative and follow-through 

• Demonstrated ability to make sound judgments and work independently

• Proven exceptional written and verbal communication skills

• Proven excellent organizational skills

• Proven ability to work well under pressure and meet tight deadlines

• Professional appearance and adherence to a healthy vegan lifestyle 

• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues

• Commitment to the objectives of the organization


The salary range for this position is $52,500 - $68,950 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.