Media Associate

  • PETA
  • Remote
  • May 11, 2022
Full time Media-Journalism Non-Profit

Job Description

Position Objectives:

  • To represent PETA to all forms of media
  • To oversee correspondence with media and advise staff on media interactions, including but not limited to outreach letters, arranging interviews and statements, Twitter pitches and other media outreach opportunities


Primary Responsibilities and Duties:

  • Handle incoming requests and inquiries from the media for interviews, statements, information, etc.
  • Secure interviews and media outreach opportunities, ensuring that PETA's message reaches national audiences with maximum impact and exposure
  • Write and edit official media statements and reaction letters, and send them to the appropriate media outlets
  • Proactively research current events and designate appropriate spokespeople to complete media interviews
  • Guide staff members in handling media requests and working with the media
  • Supervise media interviews, including after-hours and weekend media requests
  • Monitor Twitter for trending topics and opportunities; brainstorm, develop, and implement pitch ideas
  • Establish and maintain relationships with print, TV, radio, and online media contacts on the local and national levels
  • Manage databases of media contacts and supplemental information
  • Liaise with and advise PETA's foreign entities about PETA's campaigns and requests from media outlets
  • Perform any other duties assigned by the supervisor



  • Degree in a related field or equivalent experience
  • Minimum of two years of experience working directly with all forms of media
  • Excellent working knowledge of the media industry, including media language and procedures
  • Thorough knowledge of animal rights issues and PETA campaigns
  • Comfort working with database systems
  • Demonstrated ability to take initiative and follow through
  • Proven ability to make sound judgments and work both independently and as part of a team
  • Excellent written and verbal communication skills, editing skills, and relationship-building skills
  • Proven organizational skills and the ability to work under tight deadlines in a fast-paced environment
  • Ability to maintain strict confidentiality at all times
  • Willingness and ability to be on call during weekend and evening hours
  • Professional appearance and adherence to a healthy vegan lifestyle
  • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
  • Commitment to the objectives of the organization