Job Description
Position Objective:
To direct and manage actions, projects, and campaigns that promote PETA's goals and help generate media and social media coverage
Primary Responsibilities and Duties:
• Work closely with the EVP to develop, manage, and oversee PETA’s campaigns
• Seek out and develop efforts to further push campaigns into the media spotlight and the public consciousness
• Develop and independently manage a wide variety of projects for PETA's campaigns
• Draft and review letters and other documents in order to support PETA's campaigns
• Represent PETA’s campaigns work to the media and general public
• Supervise staff members and their campaigns work and train new staffers on tasks and responsibilities
• Keep informed about local and national news stories and track stories relevant to the campaigns
• Analyze the effectiveness of PETA's campaigns and demonstrations and suggest improvements in order to maximize their impact
• Work with management to ensure new campaigners are thoroughly trained on how to plan, conduct, and assess a campaign
• Ensure that campaigners are setting and meeting or exceeding aggressive campaign goals
• Perform any other duties assigned by the supervisor
Qualifications:
• College degree or equivalent experience
• Minimum of 5 years of relevant experience
• Extensive knowledge of animal rights issues and PETA campaigns
• Demonstrated effective supervisory or leadership skills
• Demonstrated ability to think critically and creatively
• Ability and willingness to travel on occasion
• Proven ability to communicate with a variety of people in a professional and personable manner
• Demonstrated exceptional written and verbal communication skills
• Demonstrated ability to make sound judgments and work independently
• Excellent organizational skills and attention to detail
• Proven ability to take initiative and follow through
• Demonstrated ability to multitask, work with minimal direct oversight, and meet deadlines
• Professional appearance and adherence to a healthy vegan lifestyle
• This position requires proof of the COVID-19 full vaccination
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters.
PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in the food industry, in the clothing trade, in laboratories, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.
