Public Relations Specialist

  • PETA
  • Remote
  • Mar 09, 2023
Full time Media-Journalism Non-Profit

Job Description

Position Objectives:

• To advance animal rights and vegan initiatives by generating media coverage of PETA's campaigns

• To coordinate outreach and correspondence with media representatives and establish long-lasting professional relationships to help ensure animal rights issues remain in the spotlight


Primary Responsibilities and Duties:

• Prepare and service news releases for PETA campaigns

• Develop targeted lists for issue and campaign coverage

• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns

• Develop contacts and establish relationships with media representatives

• Keep informed about PETA's work and media coverage

• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns

• Perform any other duties assigned by the supervisor



• Bachelor’s Degree or equivalent experience working in a professional environment

• Minimum of two years of professional working experience

• Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights

• An interest in the news and public relations

• Ability to deal with a variety of people in a professional manner

• An outgoing demeanor and capability to make connections and maintain relationships

• Ability to work on multiple projects simultaneously and stay organized

• Proven ability to take initiative and follow-through

• Ability to make sound judgments and work independently

• Exceptional written and verbal communication skills

• Ability to work well under pressure and meet tight deadlines

• Professional appearance and adherence to a healthy vegan lifestyle

• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues in a professional manner

• This position requires proof of the COVID-19 full vaccination

• Commitment to the objectives of the organization




The salary range for this position is $45,598 - $68,407 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here.