Job Description
Position Objectives:
• To advance animal rights and vegan initiatives by generating media coverage of PETA's campaigns
• To coordinate outreach and correspondence with media representatives and establish long-lasting professional relationships to help ensure animal rights issues remain in the spotlight
Primary Responsibilities and Duties:
• Prepare and service news releases for PETA campaigns
• Develop targeted lists for issue and campaign coverage
• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
• Develop contacts and establish relationships with media representatives
• Keep informed about PETA's work and media coverage
• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns
• Perform any other duties assigned by the supervisor
Requirements
• Bachelor’s Degree or equivalent experience working in a professional environment
• Minimum of two years of professional working experience
• Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights
• An interest in the news and public relations
• Ability to deal with a variety of people in a professional manner
• An outgoing demeanor and capability to make connections and maintain relationships
• Ability to work on multiple projects simultaneously and stay organized
• Proven ability to take initiative and follow-through
• Ability to make sound judgments and work independently
• Exceptional written and verbal communication skills
• Ability to work well under pressure and meet tight deadlines
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues in a professional manner
• This position requires proof of the COVID-19 full vaccination
• Commitment to the objectives of the organization
The salary range for this position is $45,598 - $68,407 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.
A list of benefits available to qualified employees is available here.
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters.
PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in the food industry, in the clothing trade, in laboratories, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.
