We are looking for a US Campaigns & Communications Manager to support our ambitious efforts while initiating US campaigns to promote the reduction of animal consumption in line with our 5 Pros (Pro-Health, Environment, Animals, Justice, and Taste). The ideal candidate is a talented communicator with an outgoing, positive, and professional attitude, who has experience creating online and written content. This is a new position as ProVeg expands its US efforts, which will build on and expand our public education, corporate outreach, and policy initiatives and will require flexibility and adaptability as political realities, public opinions, and business priorities shift.
The Campaigns & Communications Manager will report to the US Executive Director and will work collaboratively with other organizing, communications, research, and web staff. The successful candidate will also work closely with allied organizations and volunteers across the country. The candidate will be responsible for representing ProVeg in the media, to our supporters, and to coalitions, while performing organizational and grassroots outreach.
Reports to: US Executive Director
Location: Remote, US
Hours: 40 hours per week
US Campaigning & Organizing (50%)
Lead public-facing campaigns to promote food system change and enhance the position of plant-based foods and other alternatives to animal products
Establish and maintain effective collaborative relationships with external stakeholders and identify opportunities and strategies to improve engagement with policy-makers, environmental and other aligned organizations, healthcare officials, corporate leaders, scientific bodies, and grant-making organisations.
Build a strong base of organizations and individuals in support of our campaigns; participate in coalitions on campaign issues
Plan and coordinate talks, press conferences, and networking events
Grow our base of volunteer support and creating a network of organizers and messengers to be able to represent the coalition at public meetings and to bring new folks into the coalition
Maintain database of supporter activities, volunteers, allies, and coalitions.
Speak at public events, forums, and other venues, and serve as a representative of ProVeg to the public and the media when needed
Engage and inspire a range of audiences – from our supporters and communities to corporate partners, food businesses, and influencers.
Media & PR (25%)
Raise the profile of ProVeg online and offline through writing compelling content for targeted websites, campaigns, social media, mainstream media & PR (including broadcast media), and by working with key influencers.
Creating and managing relationships with media, writing engaging press releases, engaging with influencers, and arranging media opportunities for the Director and other spokespersons.
Social Media & Online Content (15%)
Research and write content social media posts, blogs, articles, news, etc.) for US-focusedProVeg channels;
Develop materials such as factsheets, action alerts, website content and newsletter articles on campaign issues.
Strategic Support (10%)
Support the US Director in managing the US communications/campaigns budgets and action plans; prepare internal reporting on key communications targets and performance, and ad hoc external reporting to donors, sponsors and other stakeholders.
Proven experience with a minimum of three years of working in communications and/or campaigning, campaigning, preferably in the vegan, environmental, or animal advocacy movement
Experience in organizing public campaigns and marketing events for nonprofit or international organisations.
Experience managing external communications channels, including social media, email, and traditional media
Excellent written and verbal English communications skills; additional language skills (especially Spanish) desirable
Strong organizational skills, and an ability to balance short-term priorities with long-term goals and strategies.
Ability to work well under pressure and manage time effectively in a fast-paced and small -- but rapidly growing -- nonprofit work environment
Experience drafting press materials, talking to reporters, and giving interviews in a professional manner
Self-starter personality with a curious and creative nature and a drive to continuously improve.
Outstanding networking skills, and experience in building productive relationships with key media stakeholders and influencers, and in recruiting and managing volunteers remotely.
Strong collaboration and excellent interpersonal skills with the ability to thrive in a team of people from diverse backgrounds
Understanding of and alignment with ProVeg International’s vision and mission
Willingness to occasionally travel nationally and internationally.
Relevant university degree in communications, marketing, journalism, or other relevant fields
Experience with bulk email and social content management software, and digital organizing and outreach tools
Understanding of effective altruism
Established connections with national media.
Experience working in a field relating to veganism, health, environment, animal protection, or food
Strong knowledge about US agriculture, nutrition/health and environmental issues a plus
Knowledge of food innovation sector and foodservice industry a plus
Solid knowledge of SEO, keyword research, and Google Analytics.
Salary: $45-53,000 USD annual, depending on experience and qualification.
Health coverage reimbursement.
3 weeks’ paid vacation, 7 paid national holidays, 5 paid sick days.
Provision of work laptop.
Flexible, trust-based working arrangements.
A strong organizational focus on personal development and a designated training budget.
We are a workplace that encourages everyone to bring their whole selves to work.
We are an inclusive workplace for our diverse employees around the world.
And last but not least: become part of a great team and work with us towards a world where everyone chooses delicious and healthy food that is good for all humans, animals, and the planet!
Application deadline: 22nd of October 2021
Interviews: end of October
Please send us your application documents (including cover letter, curriculum vitae, and references) using the application form. The next steps in the application process include:
• A general online assessment
• A first interview with HR
• Job-specific online trial assignments
• An online interview with the US Executive Director
ProVeg is an international food awareness organisation with the mission to reduce global animal consumption by 50% by the year 2040. We are active in eight countries across four continents and are growing rapidly. We work with governments, private companies, public institutions, medical professionals, and the public to help the world transition to a more plant-based society and economy that is sustainable for humans, animals, and the planet.
We base our strategy on empirically-based evidence whenever possible. We seek to stay abreast of the latest research to inform our strategic considerations and outreach materials. We evaluate all of our programs to make sure we are allocating our resources in the best way to reach our goal.
ProVeg fosters a culture in which challenges become opportunities to learn and thrive. Because changing the global food system is a huge undertaking, we are looking for new team members who are pragmatic and professional and who are willing to step out of their comfort zone when needed. Critical problem-solving skills, team spirit, and creativity are all vital to accomplishing our ambitious goals.