Social Media Manager

  • Vegan Ingenuity, Inc.
  • Remote
  • Oct 12, 2021
Part time Media-Journalism

Job Description

Vegan Ingenuity is a nonprofit organization that creates innovative ways to help people go vegan. Last year, CEO Tracye McQuirter launched 10,000 Black Vegan Women, an online initiative to help 10,000 black women go vegan to live longer, healthier lives.

We built a strong, national movement, as seen on outlets like Today, The New York Times, Forbes, Essence, The Washington Post, BBC, Chowhound, and USA Today, and we surpassed our goal of participants, with more than 15,000 women signing up for the program.

This year, we’re launching a new campaign to expand on what we accomplished last year and reach many more women. More information can be found at byanygreensnecessary.com/10000.

Position Overview

We’re looking for an experienced, passionate, and creative Social Media Manager. This person is vegan, familiar with the lived experiences of black women, an avid social media user, and understands the latest trends and best practices used by successful brands and influencers. Working closely with all members of our team, this person will expand our brand vision to audiences, and grow our vibrant community across all our social media platforms. This is a remote, part-time position with an estimated 10-15 hours per week.

Responsibilities:

* Post content several times a week across all social channels

* Make templates and create relevant content based on a deep understanding of our brand identity, target audience, and mission

* Edit video content for Instagram TV and other video platforms

* Develop, implement and manage our social media strategy to ensure content is informative and appealing, according to brand objectives, and that our brand voice and visual style are maintained across all platforms

* Facilitate community engagement to support positive brand conversations and ensure comments and questions are answered in a timely manner

* Provide regular, in-depth reviews of all social platforms for KPIs such as engagement, trends, and product feedback

* Research popular social trends and content ideas to improve social presence and drive the conversation forward

* Stay up to date with the latest social media best practices and technologies.

* Adhere to platform rules and regulations

* Other duties, as assigned

Requirements:

* Minimum 3 years of experience as a social media manager for a nationally or globally known organization, brand, influencer or public figure

* Excellent knowledge of Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn, Pinterest, and other social media best practices

* Experience developing excellent social media content, including original photo, illustration, and video content, with aims toward rapidly growing targeted audience

* Ability to edit photos/videos in all formats for social platforms using photo/video editing software (Adobe Photoshop, Adobe Illustrator, Canva, Adobe Premiere Pro, etc.)

* Strong understanding of SEO and web traffic metrics

* Strong understanding of social media KPIs

* Strong interpersonal, presentation, and communication skills

* Commitment to Vegan Ingenuity’s mission and improving the health of black women

* Familiarity with the lived experiences of black women

Salary:

• This is a remote, part-time position for 10-15 hours per week with an hourly rate range of $30-$40.

Cover letter and resume are required to apply for this position.