International Head of Food Industry & Retail

  • ProVeg International
  • Germany
  • Jan 06, 2021
Full time Management

Job Description

ProVeg has prioritised the food industry as one of our main focus areas within the theory of change model to achieve our vision of a world where everyone chooses healthy and delicious food that is good for all people, animals and the planet.
By 2025, ProVeg's goals are to:

  1. Increase the proportion of people eating less or no animal foods (stimulate demand)
  2. Influence retailers, the food industry, public institutions, companies, policy and relevant decision-makers to offer more plant-based products and other alternatives to animal products and decrease any animal products on offer (change supply)
  3. Influence policy-makers and other relevant stakeholders to create a fit-for-purpose regulatory, socio-economic and educational environment to enable a significant global transition towards a sustainable plant-based and cultivated meat, eggs, dairy and seafood marketplace
  4. Influence investors, the food science and related research community, and other relevant stakeholders to increase investment and research funds for research and development, and promotion/upscaling of sustainable plant-based products and cultivated meat, eggs, dairy and seafood.

The scope of the International Head of Food Industry & Retail includes leading the food industry & retail work of ProVeg to influence the availability and quality of plant-based products. This role will provide inspirational leadership of a highly motivated small team and effective coordination with different ProVeg departments and countries. The post holder will build on and expand a diverse external network,engaging in strategically important relationships within the food industry. This will include representing ProVeg and the Corporate Engagement team through delivering insights at speaker engagements and interviews.


1. Lead the Food Industry & Retail team

  • Representing ProVeg internally and externally
  • Guiding and inspiring the team to achieve ProVeg’s vision and objectives
  • Overseeing the EU Smart Protein project and supporting the team members
  • Planning and budgeting, setting up processes, organizing and staffing, problem solving, analyzing results
  • Managing workflows and priorities
  • Developing the team members’ skills and potential, and assuring staff satisfaction and team effectiveness
  • Supporting internal communication and coordination between teams in regards to food industry matters
  • Working closely with the ProVeg International Country Directors and Corporate Engagement staff to support the growth of plant-based and cultivated food on a global scale.
  • Working with fundraising and other colleagues to develop integrated income generation approaches to corporate engagement, and actively pursue opportunities for partnerships, sponsorships and corporate giving.

2. Lead the creation of the department’s strategy and ensuring effective implementation and impact measurement

  • Smoothly navigating a bottom-up and top-down strategy development process while shaping organizational and corporate engagement strategies
  • Aligning with other departments and ProVeg countries to most effectively utilize resources and internal knowledge
  • Collaborate with the Monitoring, Evaluation and Impact Manager to assess effectiveness and impact

3. Establish and maintain connections with, and educate strategically important private sector entities on the future of plant-based and cultivated food, including international companies and brands, and retailers 

  • Expanding ProVeg’s business network  and engaging with key strategic partners that help us to achieve our goals, by speaking at or attending events (fairs, conferences or other fora)
  • Engaging in and supporting in the delivery of our most impactful consultancies
  • Building a list of high-priority global companies and conducting proactive outreach to these companies to make the case for producing, investing in, or otherwise participating in the market for alternative proteins.
  • Overseeing the implementation and dissemination of relevant consumer and market research on plant-based and cultivated food with startups, investors, and corporations.

4. Raise the profile of ProVeg and influence the influencers in the food industry

  • Delivering compelling presentations to inspire food industry actors to transition to more and better plant-based products
  • Providing thought leadership and insights/expertise on plant-based sector developments for B2B and B2C media


  • Relevant university degree in business, marketing, or other relevant fields.
  • At least 3 years of working experience in the food industry, ideally with a talent for or experience in communications and PR.
  • Knowledge of food innovations, as well as an understanding of the global food/plant-based sector.
  • Experienced team leader who is capable of creating a positive, supportive and motivational atmosphere.
  • Outstanding networking skills and experience in building fruitful relationships.
  • Strategic mindset and approach, always thinking about the bigger picture of the entire B2B work of the organisation.
  • Resilience and a proactive attitude, comfortable with challenging the status quo and hands-on problem solving.
  • Comfortable working remotely and in a rapidly growing and evolving organization.
  • Ability to prioritize the team’s work in a fast paced environment while ensuring effective use of resources.
  • A demonstrated ability to manage several high-impact projects at once. 
  • Self-starter with a curious nature and a drive to continuously improve.
  • Strong communication and interpersonal skills.
  • Excellent verbal and written communication skills in English.
  • Identifies with ProVeg’s goals and ways to approach food industry players, with a willingness to adapt to an NGO approach.
  • Ability to work well under pressure and manage time effectively.
  • Willingness to take over additional tasks as and when they arise.
  • Willingness to travel.

Benefits of working with us:

  • A strong organisational focus on personal development with a designated training budget.
  • Flexible working arrangements.
  • And last but not least: become part of a great team and work with us towards a world where everyone chooses delicious and healthy food that is good for all humans, animals, and the planet.


Application deadline: 10th January 2021
Phone interviews: 11th - 15th of January 2021 
Face-to-face interviews: 25th - 29th of January 2021
Start date: mid February - March 2021