Digital Fundraising Analyst

  • PETA
  • Remote
  • Jan 11, 2021
Full time Marketing Non-Profit Remote Job

Job Description

Position Objectives:

To assist the PETA Foundation and supported organizations with online fundraising and lead-generation analysis.


Primary Responsibilities and Duties:        

• In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them:

o Compile and distribute ad results and analysis. Including reporting on donations, leads, and reach.

o Analyze the results of ad tests, including creative, landing page, and copy tests.

o Set up, monitor, and report on tests in Google Optimize.

o Monitor digital ad audience populations and identify segments of supporters for retargeting.

o In Tableau, create visual reports, ensure existing reports are functional and up-to-date, and monitor data syncs.

o Analyze overall donation behavior, including, but not limited to, identifying areas of opportunity that we may be able to move the needle with digital ads.

o Identify, and coordinate action on, SEO/SEM opportunities using Brightedge and Google products - including keyword, content research, and content/technical page updates.

• Perform any other duties assigned by the supervisor



• College degree in a related field or equivalent digital analyst experience

• Proven exceptional analytical, organizational, time-management, verbal and written communication, and research skills

• Ability to orchestrate a variety of projects and initiatives simultaneously and synergistically

• Proficiency with the following tools is preferred: Google Ads, Facebook Ads, Google Analytics, Google Tag Manager, Tableau, and Google Optimize.

• Ability to work both independently and within a team environment

• Current on industry benchmarks and best practices

• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues

• Commitment to the objectives of the organization