Advertising Coordinator

  • PETA
  • Remote
  • Jan 11, 2021
Full time Media-Journalism Non-Profit

Job Description

Position Objective:

To obtain free and paid placement of PETA public service announcements (PSAs) and advertisements for billboards, print media, TV, radio, and online media


Primary Responsibilities and Duties:

• Develop new pitch ideas and revamp pitches in order to increase free or reduced-rate placement of PSAs and ads

• Develop and implement strategies for generating PSA and ad placement

• Develop and maintain relationships with sales representatives and PSA directors to negotiate free or reduced-rate placements

• Determine the effectiveness of PSA pitches and make recommendations based on these determinations

• Ensure proper timing of PSA pitches in order to avoid conflicts with other media calendar items

• Develop and maintain all records of PSA and ad placements

• Perform any other duties assigned by the supervisor



• Degree in a related field or equivalent experience

• Three years of marketing or advertising experience

• Demonstrated knowledge of the advertising industry

• Demonstrated knowledge of animal rights issues and PETA campaigns

• Proven ability to negotiate pricing with advertising representatives

• Proven excellent project-management, strategic-thinking, and analytical skills

• Proven exceptional verbal communication skills and exceptional writing and editing abilities

• Demonstrated ability to take initiative and follow through

• Proven ability to make sound judgments and work both independently and as part of a team

• Proven excellent organizational skills and attention to detail

• Proven ability to work well under pressure, meet deadlines, and keep track of numerous projects simultaneously

• Demonstrated problem-solving skills, with a consistent pattern of proactively suggesting solutions

• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues

• Commitment to the objectives of the organization