PETA is looking for a smart, quick, and creative individual to hype up our animal rights campaigns into provocative written content that will change hearts. Were you an expert at "clickbait" before it was a thing? Is "sensationalism" your middle name? You should have experience writing and promoting content for a brand or nonprofit and/or experience working in a digital newsroom. You must be accustomed to writing, editing, and posting several headlines/stories daily. The ideal candidate will be comfortable in a fast-paced digital environment, is vegan, have true enthusiasm for the work, and be a champion for all animals.
Primary Responsibilities and Duties:
• Write catchy, exciting headlines for dozens of news articles, action alerts, emails, blogs, op-eds, and other articles daily
• Follow breaking news in the animal rights world closely and suggest compelling stories to your manager daily
• Write breaking news articles and/or other online features as needed, often with deadlines of 30 minutes to 1 hour
• Post articles on PETA's websites as needed, ensuring flawless presentation of text and multimedia elements (including editing and uploading photos with proper credit and permissions)
• Liaise with PETA's social media team to ensure proper promotion of all content
• Liaise with PETA’s experts to ensure accuracy for all content
• Perform any other duties assigned by the supervisor
• College degree in a related field or equivalent experience
• Minimum one year of breaking news experience in a fast-paced newsroom environment, either as part of a national media company or in a marketing-based role
• Ability to write short blogs with deadlines of 30 minutes or less
• Understanding that "the news never sleeps" and that you must be accessible and tuned in via smartphone whenever news happens after hours
• Demonstrated extensive knowledge of animal rights issues, being vegan, and PETA campaigns
• At least one year of experience building posts and uploading photos to a content-management system
• Demonstrated exceptional written and verbal communication skills
• Proven ability to work well under pressure and within tight deadlines
• Support for PETA's philosophy and the ability to advocate PETA's positions on issues professionally
• Commitment to the objectives of the organization
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters.
PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in the food industry, in the clothing trade, in laboratories, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.