Headline Writer

  • PETA
  • Los Angeles, CA, USA
  • Oct 12, 2020
Full time Media-Journalism Non-Profit Writer/ Editor

Job Description

Position Description:

PETA is looking for a smart, quick, and creative individual to hype up our animal rights campaigns into provocative written content that will change hearts. Were you an expert at "clickbait" before it was a thing? Is "sensationalism" your middle name? You should have experience writing and promoting content for a brand or nonprofit and/or experience working in a digital newsroom. You must be accustomed to writing, editing, and posting several headlines/stories daily. The ideal candidate will be comfortable in a fast-paced digital environment, is vegan, have true enthusiasm for the work, and be a champion for all animals.

 

Primary Responsibilities and Duties:

• Write catchy, exciting headlines for dozens of news articles, action alerts, emails, blogs, op-eds, and other articles daily

• Follow breaking news in the animal rights world closely and suggest compelling stories to your manager daily

• Write breaking news articles and/or other online features as needed, often with deadlines of 30 minutes to 1 hour

• Post articles on PETA's websites as needed, ensuring flawless presentation of text and multimedia elements (including editing and uploading photos with proper credit and permissions)

• Liaise with PETA's social media team to ensure proper promotion of all content

• Liaise with PETA’s experts to ensure accuracy for all content

• Perform any other duties assigned by the supervisor

 

Qualifications:

• College degree in a related field or equivalent experience

• Minimum one year of breaking news experience in a fast-paced newsroom environment, either as part of a national media company or in a marketing-based role

• Ability to write short blogs with deadlines of 30 minutes or less

• Understanding that "the news never sleeps" and that you must be accessible and tuned in via smartphone whenever news happens after hours

• Demonstrated extensive knowledge of animal rights issues, being vegan, and PETA campaigns

• At least one year of experience building posts and uploading photos to a content-management system

• Demonstrated exceptional written and verbal communication skills

• Proven ability to work well under pressure and within tight deadlines

• Support for PETA's philosophy and the ability to advocate PETA's positions on issues professionally

• Commitment to the objectives of the organization