News & Rapid Response Coordinator

  • PETA
  • Washington, DC, USA
  • Feb 12, 2020
Full time Media-Journalism Non-Profit

Job Description

Position Objectives:

To find opportunities to redefine speciesist language in news coverage about animals, animal rights, and PETA’s campaigns.


Primary Responsibilities and Duties:

• Continuously and comprehensively monitor media outlets for opportunities to respond and/or comment.

• Drive a robust rapid response effort, ensuring it is timely, effective, and communicated to the appropriate outlets.

• Engage journalists on stories they have written, offer feedback, or ask for corrections in order to improve language about animals, animal rights, or PETA campaigns in the media.

• Represent PETA to all forms of media.

• Write and edit official letters to media.

• Perform any other duties assigned by the supervisor



• Minimum of two years of experience working directly with all forms of media

• Excellent working knowledge of common media language and procedures

• Thorough knowledge of animal rights issues and PETA campaigns

• Proven excellent written and verbal communication skills

• Proven excellent editing skills

• Proven excellent relationship-building skills

• Proven organizational skills and the ability to work under tight deadlines in a fast-paced environment

• Ability to maintain strict confidentiality at all times

• Willingness and ability to be on call during weekend and evening hours

• Support for PETA's philosophy and the ability to advocate PETA's positions professionally

• Commitment to the objectives of the organization