To find opportunities to redefine speciesist language in news coverage about animals, animal rights, and PETA’s campaigns.
Primary Responsibilities and Duties:
• Continuously and comprehensively monitor media outlets for opportunities to respond and/or comment.
• Drive a robust rapid response effort, ensuring it is timely, effective, and communicated to the appropriate outlets.
• Engage journalists on stories they have written, offer feedback, or ask for corrections in order to improve language about animals, animal rights, or PETA campaigns in the media.
• Represent PETA to all forms of media.
• Write and edit official letters to media.
• Perform any other duties assigned by the supervisor
• Minimum of two years of experience working directly with all forms of media
• Excellent working knowledge of common media language and procedures
• Thorough knowledge of animal rights issues and PETA campaigns
• Proven excellent written and verbal communication skills
• Proven excellent editing skills
• Proven excellent relationship-building skills
• Proven organizational skills and the ability to work under tight deadlines in a fast-paced environment
• Ability to maintain strict confidentiality at all times
• Willingness and ability to be on call during weekend and evening hours
• Support for PETA's philosophy and the ability to advocate PETA's positions professionally
• Commitment to the objectives of the organization
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters.
PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in the food industry, in the clothing trade, in laboratories, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.