'Til The Cows Come Home Mullumbimby NSW, Australia
May 25, 2018Full time
Do you know what it takes to grow an online community? We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. As our marketing manager, you will be responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. You will manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. Responsibilities: -Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our charity to the world. -Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product. -Speak and present both internally and externally to promote the story of our product. -Measure and optimize the buyer journey as it relates to product feature adoption and usage. -Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). -Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). -Optimize our marketing automation and lead nurturing processes through email, content, and social channels. -Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. -Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. -Create shareable content appropriate for specific networks to spread both our brand and our content. -Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. -Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.). -Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. -Drive consistent, relevant traffic and leads from our social network presence. -Explore new ways to engage and identify new social networks to reach our target buyers. -Track, measure, and analyze all initiatives to report on social media ROI. Requirements: -Past experience in digital marketing, product marketing, and/or product management. -Excellent written and verbal communication skills . -Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action. -Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates and prospects. -Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. -BA/BS degree or equivalent work experience. -Active and well-rounded personal presence in social media, with a command of each network and their best practices. -Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. -Proficiency in using social media software (e.g. HubSpot's Social Inbox) to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations. -Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging, HTML/CSS, Adobe Creative Suite. Salary: To be discussed.